Five Ways for Small Businesses to Attract New Customers
Unlike big companies that have resources intended for customer acquisition, new and small- and medium-sized businesses often have limited budget for marketing and driving sales.
You might have already looked up “how to get more customers for my business?” and realized that acquiring customers is not a simple feat. Expanding your business takes a lot of time, effort, and planning.
Below, we’ll share with you our five top tips on how to get more customers.
Five Tips on How to Get More Customers
1. Look into your current customer base
Before any undertaking, take stock of who your customers are and try to understand their behavior and demographics.
Do you know what they need or what they’re looking for? Where do they usually go online? What social media platforms do they use? You can learn more about your current audience by using analytics tools.
By creating clear target consumer profiles, you’d have a better understanding of who your potential customers are and how to engage them. You would also be able to see what your current customer base still needs. This helps you cultivate loyalty among existing customers, which is not just essential for business sustainability but also for growth.
Positive feedback and recommendations from satisfied customers can drive brand visibility and business growth.
2. Make your site more user-friendly
Your website can help make or break your business. If you have a site that’s slow and not mobile-friendly, you’re less likely to attract new customers. Audit your website and resolve common problems, such as lagging load speeds, broken links, and 404 errors.
Make it a point to make a mobile-friendly version of your site too, so that visitors can easily access and navigate through your page, regardless of the device they’re using.
3. Offer incentives
Freebies, free trials—anything that’s given away at no extra cost to the customer is a great way to attract new ones.
It’s also a means for you to get feedback on your products or services. It’s best to offer incentives that would help potential customers see that your product or service is top-notch.
4. Utilize review and ratings sites
Customers nowadays turn to review sites before taking any action, especially if they’re faced with a new company. Using a review management platform would help you monitor customer feedback, both positive and negative, and address issues they might have.
You can make it easier for customers to share their experience by providing them with a direct link or an on-site form.
5. Listing your business on navigation and voice search platforms
More people are using navigation apps and voice search platforms to look up and connect with businesses. Make your site more visible or accessible by having your business listed on map and voice search platforms. Through these channels, customers can easily see your company name, contact information, and links to your digital assets.
Get New Customers for Your Business With iMapping
Connect with more potential customers and make your brand more visible on voice search platforms and navigational apps with iMapping.
iMapping is a geographical listing service that syncs your business details across voice search and navigations platforms, such as Siri, Waze, and Google Maps. It can help you ensure that the information displayed across different online spaces are accurate, up-to-date, and consistent. It can also help increase visibility for your brand, empowering you to capture more new customers.